About
I'm a builder, mom of two, based in Toronto, Canada.
I've built high craft, successful products in consumer and enterprise, vertical domain and platform products. I specialize in 0 to 1 product development, AI UX paradigms and agent platforms, and new market expansion/GTM.
I currently work at Intuit, where I'm PM for the agent platform powering all Intuit products. Before that, at PointClickCare, I built a physician EMR from 0 to millions ARR, and the first AI team and features. Prior to that, I launched Canada's first specialized support service for family caregivers at SE Health; cofounded a photography business; and in a previous life was a pharmacist.
I like decomposing complexities into primitives and bundling them to unlock new product value. I enjoy the craft of product sense, the creativity of design and storytelling, and the thrill of getting to technology breakthroughs and winning customers. I also enjoy tinkering, writing, gardening, when I'm not chasing after my kids.
Writings
- AI defensive moats & positioningAug 2026
- what systems thinking looks like for PM'ing AI productsJul 2026
- You're Not Ambitious Enough With ClaudeJul 2026
- It's 2027, you're a PMApr 2026
- Context aggregation theoryFeb 2026
- Context is the New MoatJan 2026
- Beyond bolting on a chatDec 2025
- UX for crossing the AI chasmJun 2024
- Finding the right opportunities in AI, scaling lessonsFeb 2024
- Pricing models for B2B AI productsJan 2024
Work
Built and scaled the end-to-end agent chat stack that became Intuit's company-wide standard, serving tens of millions of users.
Shipped the first AI use case at the company and built the foundation for AI features on a 20-year-old EHR.
Built and launched a new physician EMR from idea to $8M ARR, expanding into a new $200M market.
Projects
Matches what's in the fridge to the go-to recipes you already cook, so 5pm isn't "what should we do for dinner today?"
An in-the-moment decision helper for parents responding to tantrums, with a script for exactly what to do and say.
A capture-and-refine tool that turns half-formed AI prompt ideas into prompts worth sending.
A shopping assistant that helps moms plan shopping for kids, including clothes by sizes, gifts, and AI that generates top mom-reviewed products for the age and season.
Context-dump skill pulls the fragmented work context into one short brief, checks against your goals, and evaluates how you can be more effective.
A peaceful space that you can pin in your browser to come back to every once in a while to breathe and touch (virtual) grass.